Toyota Advantage

Mr. Masakazu Yoshimura
Managing Director & Chief Executive Officer (MD & CEO), Toyota Kirloskar Motor
QUALITY YOU CAN TRUST
At Toyota, we uphold the philosophy of continuous improvement (Kaizen) because we believe that there is always scope to do better. It is this very philosophy that drives us towards quality, making it a way of life at Toyota.
The tradition at Toyota has always been to provide premium quality cars backed with reliable services to our customers. We ensure that the quality meets the international standards while keeping in mind the local sensitivities.
Our firm belief in putting customers first has constantly enabled us to respond effectively to your needs, whether in terms of quality, service or the driving experience.
Toyota’s renowned reputation of Quality Durability and Reliability (QDR) has led our steady growth in the Indian automotive market. We are proud to declare that over 1 million Indians are part of the ever growing Toyota family.
We also strive towards developing a more sustainable future and being pioneers in the Hybrid Technology is our first step towards this movement. Through initiatives focused on education, community development and the environment, we aim to create a company that works in harmony with nature and society.
I would like to thank all our partners who have been instrumental in our growth. We look forward to strengthening our relationship with you and welcome you to be a part of the Toyota family.
OUR MOST VALUABLE ASSET - OUR EMPLOYEES
At Toyota, the philosophy of Mutual Trust and Respect is at the core. Our employees are vital and inevitably the most valuable asset. We aim to provide a stable employment and world-class working conditions balanced with the progress of the company.
The company’s fundamental DNA- the Toyota Way enables us to transcend language and nationality. The two supporting pillars are:
- Constant Improvement: We put forth only the best ideas and efforts.
- People, a priority: We firmly believe in individual efforts and good team work. From the perspective of Human Resource Management, we strive towards:
- Ensuring a work environment where trust is foremost
- Generating a mechanism for continuous improvement
- Building teamwork for optimisation of the entire company
- A committed human resources development

Weaving History
Towards the end of the nineteenth century, Sakichi Toyoda invented Japan’s first power loom, revolutionising the country’s textile industry. January 1918 saw him create the Toyoda Spinning and Weaving Company, and with the help of his son, Kiichiro Toyoda, Sakichi fulfilled his lifelong dream of building an automatic loom in 1924. The establishment of Toyoda Automatic Loom Works followed in 1926. Kiichiro was also an innovator, and visits he made to Europe and the USA in the 1920s introduced him to the automotive industry. With the £100,000 that Sakichi Toyoda received for selling the patent rights of his automatic loom, Kiichiro laid the foundations of Toyota Motor Corporation, which was established in 1937. One of the greatest legacies left by Kiichiro Toyoda, apart from TMC itself, is the Toyota Production System. Kiichiro’s “just- in-time” philosophy – producing only precise quantities of already ordered items with the absolute minimum of waste – was a key factor in the system’s development. Progressively, the Toyota Production System began to be adopted by the automotive industry across the world.
Toyota’s renowned reputation of Quality Durability and Reliability (QDR) has led our steady growth in the Indian automotive market. We are proud to declare that over 1 million Indians are part of the ever growing Toyota family.
We also strive towards developing a more sustainable future and being pioneers in the Hybrid Technology is our first step towards this movement. Through initiatives focused on education, community development and the environment, we aim to create a company that works in harmony with nature and society.
I would like to thank all our partners who have been instrumental in our growth. We look forward to strengthening our relationship with you and welcome you to be a part of the Toyota family.

Toyota Automatic Loom

Toyota's Founder Mr. Sakichi
